If you’re a published author, you probably already know that your book sales alone are not going to make you rich. Sure, it happens for some, but the truth is the majority of authors don’t make a living solely from their books, although the book is often the most important piece of the puzzle as it’s the foundation of your author empire.
Once published, your book lends you credibility as an expert in your field and opens doors of opportunity, allowing you to reach your tribe and share your message on a broader scale. Now you can schedule speaking engagements, create companion products, develop mentoring and coaching programs, launch online courses—the high-end items that will become the basis of your business.
Here are a few products and services you can create for your business if you desire to build your own author empire and have the message from your book become your life's work:
1. Companion Journals/Workbooks
Depending on the type of book you write, you may consider adding a coordinating workbook or journal to bundle along with your book. As I always say, why have one book when you can have two? Of course, this won’t apply to all books, and it’s certainly easier to do with non-fiction rather than fiction.
However, if you’re writing non-fiction, you might decide to develop a second book that should come together quite easily since you already have most of the content created from your principal product. If you introduce concepts and tools inside your book, then you could create a separate workbook to help your reader further explore those processes on a deeper level through prompts, worksheets and exercises.
2. Online Courses
If your book teaches something of value, it’s pretty easy to break the chapters into sections and create an online course by repurposing the content and expanding upon it.
Online courses are delivered in a variety of styles, and a good online course will have lessons in a selection of mediums to appeal to all learning styles. Sounds like too much work? I’m here to tell you, it’s well worth the time and effort. Online courses are my preferred companion product, and here’s why…
Once you write your book, the content is already created and is ready to be repurposed. Now, of course, you will expand upon the information in your book and add additional content, or else why would anyone join your course when they could just buy your book? But the foundation of your course will already be created from your book, and then you can add additional content, bonus materials, video tutorials, audio files, Zoom sessions, a closed Facebook group for support, and access to you on a more personal level.
As an added bonus, once your students finish the course, often they will become your clients by continuing on with your other products and services.
3. Membership Sites
Another popular way to create passive monthly income in your business is to create a membership site. This is a place where your members will usually pay for a monthly membership, with discounts at the annual level, and where their membership grants them access into a password-protected site containing valuable content related to your niche.
Depending on your book or business topic, your membership site could be your flagship product. For example, a health coach may have a membership site where members can access tutorial videos, recipes, a community of like-minded co-members, and an A-Z listing of ailments and recommended natural remedies, with resources.
If you are going to host a membership site, be sure to add valuable content and update it often to keep it relevant. You’ll want to add fresh content continuously so your members have a reason to keep their membership active. You’ll also want to add a community component such as a closed Facebook group where members can connect with one another and gain access to you.
4. Coaching and Mentoring Programs
If you’ve created a high-quality book and you’ve delivered valuable information that can help others, those who were moved or touched by your work will become your tribe, and would most likely love to work one-on-one with you.
This option is not for everyone, and some would rather only develop online courses and membership sites to make that income without having to work one-on-one with their tribe, but others thrive on the personal interaction, and for them, this is ideal. I personally enjoy working one-on-one with my clients because it pleases me to help them realize their goals of publication. I like to read their stories and get to know them, and it brings me great satisfaction to watch them evolve throughout the process and to know I’ve made a difference in their lives.
Once you become respected and well-known in your field, you can even head a group coaching or mastermind program. This is where you will meet with your mentoring clients weekly or monthly over a longer period of time, usually within a group setting of like-minded individuals.
Workshops and retreats are a great way to get your clients together for a day or weekend gathering and really dive into the teachings in your book. Plus, if you have a companion workbook that accompanies your book, you can make it required material for the event, or you can include a copy with their registration. This is also a good way to sell your other companion products via back-of-the-room sales. Have a table set up to display your book, CDs, journals, and any other product you may have to offer. At the end of the event, this is a good time to make an exclusive offer for your attendees. This could be anything from one-on-one coaching to an online course you are launching, or enrollment into your prestigious mentorship program or mastermind. Hosting live events is a great way to connect with your tribe and get to know them better.
These are just a few examples of how you can create additional products and programs to complement your business, with your book as the foundation of it all. Don’t stop once your book is published, that is just the beginning! With each new burst of success, reinvest and create a new product, begin a new class, upgrade your level of coaching. Before long, you will find that you have built your lucrative author empire.
Ready to Learn More?
If you’re interested in creating an online course or membership site, check out: Online Courses Made Easy.
Having 13 online programs of my own, I've dabbled in everything from self-hosting to dedicated platforms to online course marketplaces! I've hosted live launches as well as evergreen (enroll anytime) offers. I've had a TON of trial and error over the years, and if I can save you some of the headaches and teach you a clear path to success, one that's easy to replicate, then I'm happy to share that knowledge with you.
As mentioned, online courses are a lucrative companion product to build your author empire. Especially if you're an author or an aspiring author. It's easy to turn your book into an online course (or vice versa!), and what better way to funnel your tribe into your other programs ... which often leads to coaching, live events and much more!
In this program, I break down my entire system into easy, manageable steps! Learn more: