23 Book Marketing Ideas for Authors

23 Book Marketing Ideas for Authors

So, you’ve finally completed your manuscript, navigated the trials of self-publishing, and launched your book into the world. Congratulations! But before you pop the champagne and sit back to watch the royalties roll in, there’s one crucial aspect you cannot afford to overlook: o-going marketing.

Marketing isn’t a one-time task; it’s a continuous effort to keep your book visible to your target audience. Just as you dedicated time and effort to writing your book, you must also commit to promoting it consistently.

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How and Why to Publish Your Book in Hardcover

How and Why to Publish Your Book in Hardcover

As you navigate the exciting journey of publishing your book, exploring the many formats available to maximize its potential reach and impact is crucial. From eBooks to audiobooks, paperbacks to hardcovers, each format offers unique advantages in engaging readers.

Traditionally, authors often kick off their launch with an eBook and paperback. However, allow me to suggest a strategic approach: consider staggering the release of the audiobook and hardcover editions after the initial buzz of your launch settles.

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ACX vs FINDAWAY VOICES for Your Audiobook

ACX vs FINDAWAY VOICES for Your Audiobook

Audiobooks are one of the fastest-growing sectors in the publishing industry. In recent years, the popularity of audiobooks has continued to soar. According to the most recent data from the Audio Publishers Association, the audiobook industry has witnessed exponential growth for over a decade, with total revenue surpassing $2.5 billion in 2023. This marks a significant increase from the $1.2 billion reported in 2020.

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The Power of Timed Writing Sprints: Unlock Creativity and Boost Productivity

The Power of Timed Writing Sprints: Unlock Creativity and Boost Productivity

As authors, one of the biggest challenges we face is finding the motivation and discipline to sit down and write every day. Timed writing sprints are a powerful tool that can help you overcome this hurdle and make consistent progress on your book. But did you know that writing sprints can also help unlock the flow of creativity?

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Is it Memoir, Autobiography, or Self-Help?

Is it Memoir, Autobiography, or Self-Help?

Writing a book is an exciting journey for any author, but it can be challenging to determine which genre to pursue. Memoirs, autobiographies, and self-help are popular genres that authors often confuse with one another. While they may share some similarities, there are some critical differences that aspiring authors should understand. To help you decide, let’s explore the differences between various types of books…

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Five Must-Read Books to Unleash Your Inner Writer

Five Must-Read Books to Unleash Your Inner Writer

Are you an aspiring writer or author looking for inspiration and guidance on your writing journey? Look no further! Here are five must-read books that offer practical advice, inspiring stories, and helpful exercises to help you tap into your creativity and unleash your inner writer.

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Writing an Enticing Book Blurb that Prompts Readers to Buy

Writing an Enticing Book Blurb that Prompts Readers to Buy

Once your book is available for sale via online retailers, there are two important aspects of your book’s product listing that will help covert to sales: the cover and the book blurb.

While the cover grabs a potential reader’s attention and prompts them to click on the book’s product page, the book blurb is usually what moves them to buy, so an enticing blurb is equally as important to your book’s success.

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Choosing the Best Print-on-Demand Option for Your Book

Choosing the Best Print-on-Demand Option for Your Book

When it comes time to publish your paperback or hardcover, you’ll have plenty of print-on-demand options to choose from, so how do you decide? I like to work primarily with IngramSpark, Kindle Direct Publishing (KDP) and/or Barnes & Noble Press for print-on-demand, and I’ll go over each option below. However, there are others you may want to research such as LuLu, Bookbaby and Blurb, to name a few.

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Crafting a Title and Subtitle That Sells

Crafting a Title and Subtitle That Sells

When it comes time to select a title and subtitle for your book, it’s essential to conduct research to see which keywords and keyword phrases people are searching for on Amazon in relation to your topic. This will help with organic book sales—the sales you make via online retailers when you’re not actively marketing your book. You’re going to use these keywords and phrases in your book’s metadata, and here’s why...

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Hosting a Pre-Sale for Signed Copies of Your Paperback

Hosting a Pre-Sale for Signed Copies of Your Paperback

Self-publishing a high-quality book requires an investment. The cost of professional editing, formatting, and cover design adds up, in addition to your marketing budget for your launch and expenses to build your author platform. One way to offset some of your publishing investment is to host a pre-sale for signed copies of your paperback once your files are uploaded to the printer, but before you turn on distribution and launch your book via online retailers.

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The Benefits (and Process) of Publishing a Second Edition of Your Book

The Benefits (and Process) of Publishing a Second Edition of Your Book

If you’re the author of a non-fiction book, you may have found over time that the information you shared has become outdated. You could retire the title and remove the book from sale, but that’s hard to bring yourself to do after putting so much time and effort into writing, publishing, and marketing it!

Fortunately, there’s an alternative – you can publish a second edition of your book.

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Honoring the Call to Write

Honoring the Call to Write

Do you often feel you have an important message to share with the world? Is there a calling inside you to tell your story in an attempt to encourage others? Perhaps you’ve overcome hardships or adversity in your life and you feel, by writing on these personal experiences, you can help others do the same?

As an author coach, this is precisely the type of person I tend to attract into my circle. Notice I didn’t say writer. The reason for that is because in my experience, those who are called to share their message do not always consider themselves to be writers. In fact, it’s this very belief that they are not trained writers that holds many back from sharing their message in the first place.

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Writing Through Adversity: 3 Writing Projects You Can Begin NOW to Occupy Your Mind and Keep the Creative Juices Flowing

Writing Through Adversity:  3 Writing Projects You Can Begin NOW to Occupy Your Mind and Keep the Creative Juices Flowing

There will inevitably be times in our lives when we feel too distracted or stressed to stay focused, much less create something special. With all that’s currently going on in our world, this is one of those times for many of us, which is why it’s so important to find a project to immerse ourselves in. Indeed, it is our life-affirming creativity and passion that will prevent us from being sucked into the negativity circulating via the twenty-four-hour news cycle and social media. We also need to set aside some quality “me” time, especially if much of our day is spent caring for the needs of others or riddled with uncertainty.

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Generate Passive Income with a Series of eBooks

Generate Passive Income with a Series of eBooks

If you are reading this, you probably already know that writing is a vehicle for sharing your unique voice, inspiring others and establishing yourself as an expert in your field. But did you know that it can also provide a passive income stream? One way to generate residual monthly income is by creating a series of eBooks. While there are many online platforms on which you can publish eBooks, the focus of this article will be on Amazon’s publishing platform, Kindle Direct Publishing (KDP).

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3 Ways an eBook Can Grow Your Business

3 Ways an eBook Can Grow Your Business

Writing and publishing eBooks for Kindle and other online retailers is not only a great way to get your writing published, it can also prove to be highly beneficial for your business, especially if you write a non-fiction book that highlights your area of expertise.

Here are three reasons why you need an eBook for your business:

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5 Ways to Build Your Author Empire

5 Ways to Build Your Author Empire

If you’re a published author, you probably already know that your book sales alone are not going to make you rich. Sure, it happens for some, but the truth is the majority of authors don’t make a living solely from their books, although the book is often the most important piece of the puzzle as it’s the foundation of your author empire.

Once published, your book lends you credibility as an expert in your field and opens doors of opportunity, allowing you to reach your tribe and share your message on a broader scale. Now you can schedule speaking engagements, create companion products, develop mentoring and coaching programs, launch online courses—the high-end items that will become the basis of your business.

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Turning Your Book Into an Online Course (and vice versa!)

Turning Your Book Into an Online Course (and vice versa!)

If you’re an author, it’s pretty easy to turn your book’s chapters into modules and create an online course by repurposing and expanding upon the content.

Perhaps you don’t have a book just yet? On the flip side, creating a book from your online course can make the task of writing a book all the more easier. With transcription services such as Temi, Rev and Trint, it’s easy to have our audios and videos transcribed into text, offering us plenty of content to work with when it comes time to write a book.

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4 Simple Ways to Overcome Writer's Block

4 Simple Ways to Overcome Writer's Block

At one point or another, most writers will experience a form of “writer’s block.” Sometimes this is caused by fear, not knowing where to start, how to end, or the inability to stay focused due to outside circumstances.

Here are a few tips for overcoming writer’s block:

1. De-clutter your workspace. When your workspace is cluttered, your may find it hard to stay focused. Often our physical surroundings will affect us mentally. When our workspace is cluttered, our thoughts tend to follow. Keeping your space tidy and organized will allow your energy to flow more freely.

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