If you’re a published author, you probably already know that your book sales alone are not going to make you rich. Sure, it happens for some, but the truth is the majority of authors don’t make a living solely from their books, although the book is often the most important piece of the puzzle as it’s the foundation of your author empire.

Once published, your book lends you credibility as an expert in your field and opens doors of opportunity, allowing you to reach your tribe and share your message on a broader scale. Now you can schedule speaking engagements, create companion products, develop mentoring and coaching programs, launch online courses—the high-end items that will become the basis of your business.